Because it has dedicated hardware to make photo & video editing good. Which is great, if that's your jam. It's dead silicon if it isn't, though. M1/M2 strike a great balance for performance & battery life, absolutely. But it's very narrow in what it can achieve desktop-comparable speeds on when it comes to heavy workloads, and other laptops are drastically faster at rather large areas of consumer computing like gaming.
> Honestly unless you're required to run windows, it makes a macbook kind of a no brainer right now
Or if you're just a casual / lite user but want something other than 13.3", which is the only size Apple offers an economical model. Or if you really like having a touch screen, which Apple refuses to do for some reason. That second point is basically the entire reason my SO is hunting for alternatives to the Air.