that's true, but that's also why I love Fast Company. If you want harder-hitting business journalism, it's better to stick with Fortune or Businessweek. There you can read about the underbelly of business,the Madoffs/Goldmans/oligarchs etc.

Fast Company and Inc. are both owned by the same firm, and they try to portray a more humanistic view of business, ie. social capitalism, the belief that entrepreneurs can one day solve all of the ills in the world. Its a very uplifting philosophy, and I for one find it encouraging.

I've never heard of the term entreporn though, if you coined it then congrats! I like the term, and maybe it is apt. Maybe that's precisely what someone is curious but hesitant about entrepreneurialism needs.