The problem with social networking is that such silos don't exist anymore. You can't even group users into larger silos with their cliques, because most social circles are overlapping (for some reason people feel compelled to keep making friends throughout their lives). So instead of the trivial email case of caching, you're fighting this battle where you have to constantly trade off consistency (do we synchronously write to every cache in every cluster in every region?) with performance (obviously not, round trip time to sweden is like 200 ms).
And you're thinking "Well, a consistent user experience is the most important thing, so just block the user's notification until the data is available to them." Well how do you know the data is available to them? They might see the notification on their cell phone, which is routed to the east coast for DNS reasons, but the write hasn't made it over to the west coast for whatever reason yet, and they're accessing it on their PC. If you wait for it to appear everywhere, two users sitting beside each other in a dorm room think that Facebook sucks because one guy posted on the other's ten minutes ago and it's not there yet. This isn't a logical consequence to the end user of a backhoe cutting a fiber line somewhere in oregon.
To summarize, it's a super hard problem, which makes it incredibly interesting to work on :) https://www.facebook.com/careers