At least be straightforward with the reasoning, then. If the mainstream YIMBY said "I want to live in your neighborhood and I can't afford it, therefore the zoning should be changed", or "you're too rich because of zoning so I want to remove it so we are more equal," I'd have more respect.

But usually it's something about how mixed use neighborhoods are better, or how someone on minimum wage can't afford to live on their own in a very expensive neighborhood. Ok, but those probably aren't the real reasons you're advocating for change. Just be direct.

Language that straightforward is surprisingly hard to find among the YIMBY croud.

Yes anarchy and mob rule are always an option in theory.

That's just good business! If you don't like it, move.