So far Social media has strived to be just consumption platform, not utility. Social media can drive every day activities from dating to finding jobs to finding summer camps to garage sale to purchasing gifts etc. There is a lot of untapped potential that FB unfortunately didn’t managed to build upon. The problem with consumption platforms is that they will fall out of fashion eventually. It is astonishing that large swaths of humanity suddenly don’t find FB newsfeed interesting any more. It almost happened to so many people and just over span of months. To me it looks like more of biological saturation rather than anything else.