google was offering much less than what Microsoft was bringing to the table ($700M) - and they turned that down too. I think if Google up their bid (at least trying to match Microsoft's) Yelp might have gone for it just because it was Google. http://news.accuracast.com/internet-7471/yelp-turned-down-mi...

I think Google should have just paid more and buy Yelp rather than Zagat.