I'm with you, also from Germany and very rarely eat meat (my rule of thumb is that if it's already dead and in front of me, I'm not going to save anyone by throwing it away -- think BBQs and the likes. Or when I visit my grandparents). Also, I'm firm in the camp that everyone can make their own choices, and don't shame anybody for eating meat. I just don't think it's viable going forward and I've made the choice a few years back to limit myself, because to me it seems only logical. Also like you said, it simply shouldn't be subsidized as it is. If someone wants to eat meat badly enough that they're willing to pay large prices -- great. If not, there are numerous protein sources out there that take less toll on the environment.