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Not having a link in email is important. I believe most of the times email from my systems go to spam because there is a link in it.

I don't have any hard data but I can imagine that if email contains link it will be checked by more rules in heuristic checks. If there are no links - most likely it is not spam.

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> email from my systems go to spam because there is a link in it.

This spam filter is broken. A personal email with a signature that contains a blog would be a false positive.

Well that is not a full story.

But if you have a link in an email it will go through couple of other checks for sure, where it might be considered SPAM. If there are no links bunch of checks will be skipped.

That is my reasoning, I am not configuring any spam filters on my own.

in our case we included both a link and the code and saw an increase in confirmation rates. If I recall we reached over 90% conversion rates. For a B2C niche service, I think that’s pretty high. I somehow doubt removing the link will improve things further, but it might be interesting to test in future.

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