> Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices directly, Bloomberg reports. The expansion would include bringing ads to more of Apple's own apps on iPhones and iPads, including Apple Maps.

I smile remembering "if you don't pay you're the product" which apple lovers lobbied looking at G users, hinting they payment for extra margins will save them from being ad targeted.

But now:

- Paying won't save you from ads.

- You're paying but you're still the product

- And ultimately Apple also gets huge sums from Google, for selling their users.