I had to go check - $40/mo for a digital newspaper?! Surely this is aimed at a different demographic than mine, because I can’t imagine anyone I know paying that for news.
It's high quality, financial news with a European perspective (vs the WSJ which is very US-centric). I assume they keep the prices high enough to support their operations without having to dilute their coverage for the mass market who will want their celebrity news, daily outrage fodder, censorship etc.