There is no prize that is universal outside of cash which can’t be done easily for tax reasons and a large percentage of people do drink. You could say the same about sports related prizes(some people don’t like sports), food(different taste), gift cards(boycotting store, prefer a different store, or the store is “gendered”), or any other prize. I prefer a world with prizes, even if I end up winning something I don’t want or need. I’m sure you have friends that drink, you could regift, now you have a birthday covered.

With all due respect, perhaps the problem lies with you? Not because you don’t drink, but because you let it bother you and causes you to cast judgment on others.