I hope you're right, but the TV market gives me pause. There's plenty of competition, but all the major brands include advertising and spyware in their TVs.
Because of this, any "regulation" that will actually happen is regulatory capture and/or performative regulation (there's probably a better term for this, but the idea is "regulation that looks good but doesn't actually do anything), because the citizens don't pay attention to these things, contact their representatives, or vote based on these issues, which is a necessary prerequisite for good regulation.