> The best thing you could do, if you actually care about privacy and not just $$$, is to open-source the entire search index db and accompanying webserver software, making it easy for users to setup their own local instance of DDG which is truly auditable.
self hosting isn't feasible for 99% of the population. DDG is aiming to be the mainstream privacy protecting search engine, I used them for a while and can appreciate their efforts. if you want something nerdy and and self hosted use a searX instance or host it yourself.