Wow a web page that appeared the second I pressed the link, I guess he practices what he preaches.
https://developers.google.com/search/blog/2022/08/helpful-co...
Good to hear. But whether Google can achieve it is another thing.
Quotes I like:
"content created primarily for search engine traffic is strongly correlated with content that searchers find unsatisfying."
No shit! I hope some of the websites I've worked on get signaled up the rear end! I've warned site owners not to use too much SEO content, but the forces of copy-cat SEO tactics are stronger than individual developer advice.
"Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't)."
I wish Google had been more plain speaking in the past about this. Better late than never I suppose.
(Disclaimer: I worked on optimizing this story template awhile back)
https://restofworld.org/2022/right-wing-osint-propaganda-in-...
It’s by no means 14kb but represents trade offs on performance and design.