I was still seething over some of the storage ones when, a few years ago, I joined an anti-counterfeiting startup. (Sadly, our successful MVP launch integrated into a high-end factory production line happened just as Covid was breaking out, which spooked our flagship customer, and impacted followthrough we needed, then we ran out of runway while pivoting.)
As a consumer, I can imagine a lot of things that the marketplaces like Amazon.com and Walmart.com could do to improve trustworthiness. I don't know whether those make business sense. I'd love to see consumers reward a marketplace that conspicuously kept out the scammers.
Ideally, the solution would protect integrity of all brands, not only house brands.