I'm definitely not criticizing anyone who wants to be in the Matrix, I believe in freedom and free will. I read the referenced article and it was yet another one by someone in the Matrix complaining about the Matrix. It seems such a strange complaint since people are not only able to leave at any time but there are many other cyberworlds they could inhabit alternatively, and many they can even create themselves to their own specifications and desires. There is no need to be unhappy with the offerings of a giant multinational conglomerate run by a cynical sociopath with publicly stated contempt for his customers in an age of freedom and choice.
I'd rather save criticism of this fabulously wealthy conglomerate to be directed at the disturbing ways they are trying to claim ownership of things outside their Matrix, such as that of my personal identity, and to track my comings and goings outside their Matrix without my consent. Those parts are disturbing and dangerous, especially when coupled with their deep interest in mixing it up in politics and influencing laws to create a captive universal audience.
Matrix is fine, but I want it to stay bottled up and optional.