If they are more likely to succeed again, it’s because they either already have money or have easy access to capital. It’s somewhat common knowledge that investors will invest in the same people again, sometimes even after failures.
Basically, it gives you the opportunity to do less "work that looks like work" because you did that before and was ineffective. You'll find plenty of other ways to do that, but at least you've narrowed the scope of stupid things to do a little bit. :)