But if you look at a single being as a person instead of just one sheep, their reasoning is, even if sometimes short-sighted, often sound for their circumstances. There are many pros and cons to decisions and many of the cons concerning surveillance, locked down functionality etc. are often pretty abstract and far away. The problem with many of these technologies is not really what they do today, but rather were it may lead when the become the number one choice and that is much harder for a single person to evaluate or care about.
Especially since choice often is an illusion and you can either accept the drawbacks (which in reality will rarely actually affect yourself) or stand out in the rain with your principles intact. The just as mythical market people like to uphold here on hacker news does not serve differences of sensibilities here. Either get a phone/tv/computer with tracking or ads, or get one which can not play online video. Either get a digital assistant that tracks your every move (though you probably will suffer no drawbacks because of this) or get none at all. Those are bad choices and as much as it aggravates me if people just shrug, I also find it often very hard to tell them of an alternative, because the alternative is more often than not not to play at all. (Or, if someone wants to mention the small subset of open source solutions, paying a hefty premium for years out of date hardware and buggy to non functioning software, of course only if you are even aware they exist!)
I find it really difficult to fault people for that, unless we take the broader view and fault them for the system itself.