Do I know if my suggestions will fix anything? No of course not, they have to be tested. But my experience tells me it could be improved significantly.
My conversion rate is actually pretty good.
Again I don't mind critique and there are plenty of things to critique about the site. But that is not the same as saying that they are important things.
A collector (respectable govt. service post) used to sit in Mushayra (urdu poetry convention.
He recited "People say the art of poetry is evil. I became collector reciting it."
People clapped.
One man replied "Crown of world was in your destiny. You remained a collector reciting it."