I feel the same about pricing; $5/mo is about what I’d expect to pay. I’ve been trying it at the current rate though to see how it goes. A fantastic thing they do is tell you how much you’re actually costing them. My billing page says:
Month Searches Cost
Jun 2022 875 $10.94
Jul 2022 773 $9.66
Aug 2022 842 $10.52
Sep 2022 10 $0.12
Your total payments: $30.00
Your total usage: $31.25
Your payments to usage balance: -$1.25 [Tip the difference]