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If you scare off 80% of your recurring clients, you've drastically lowered your workload without penalty.

If you scare off just 50% of your recurring clients, you've halved your workload and are making more money.

The downside is if you scare off more than 80% of your recurring clients.

Unless there is a massive recession, I would consider scaring off more than 80% an opportunity to spend time prospecting for better clients. I can’t speak for the UK, but I really suspect you can find them.

Also don’t forget that some fraction of the clients who balk at the increase from their anchor-bias price will come back to you after they see the low quality they get from other vendors at that price. Just be gracious when they leave.

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