SLS is planned as an expendable launch system that will put spacecraft far beyond Earth orbit. They need the specific impulse that hydrogen offers.
And in related news, liquid hydrogen is going to become just as mainstream as LNG is today, within a decade from now. All the major LNG ship builders (KHI, GTT etc.) are building and testing LH2 transport ships as we speak. Suiso Frontier began operational sailing more than a year ago.