I'm not sure this article will show you "how to make money" (I doubt any article can do that). Nevertheless, there were some gems in here that seem to contradict or generally undiscussed as part of the current startup zeitgeist & ethos.

"Making money is not the same as starting a business" -

A lot of the conversation, content, advice, etc today seems about the "art of the start" which is about fundraising, customer development, etc. Those may be necessary but definitely are not sufficient to having a business.

"...from Day One, a funded business is all about spending money...Anyone can spend money. Making it is the hard part"

Gary Vaynerchuk had a similar comment about us celebrating the fundraise. Again, fundraising is a worthwhile and perhaps useful milestone, but it's a means to an end which should ultimately be building a real sustainable business.

These points are what you'd expect from Jason Fried, but it was refreshing to see nonetheless.