I’ve never read this before and I’m glad you linked it. I read the short version and I really like it. I will peruse the full version at my leisure. It is immediately clear that not every software company follows these principles.
I believe that software engineering is possible; I believe that I have seen it done and taken part in it. But in general, a scrappy, pivoting startup does not embrace anything approaching engineering practices. I wish this were more accepted and I think we can start by calling it software development instead of software engineering.
Our industry is still in its infancy but it has a huge impact on society. I would like to see more engineering in the industry, but I feel a very short-sighted approach to maximizing profit precludes this. I fear that until we have more death and more loss incurred by poor development practices it will not be the norm to practice true software engineering.
Thank you for bringing up this point.