Somehow I thought they meant more. I’m sure my ISP is after all of my data but I’d rather them than CF. Upon rereading their claim I suspect it is just about IPs and hostnames. I can live with that. Also my browser uses DoH.
https://en.wikipedia.org/wiki/Server_Name_Indication
> The desired hostname is not encrypted in the original SNI extension, so an eavesdropper can see which site is being requested.