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Any thoughts on how you would price a HaaS product. Would you aim for 30% of LTV?

I've been looking at Whoop, and I think they have a great business model. Based on my estimates, the COG of their product is probably $8-12. The monthly cost is $35 - but you have to subscribe for a minimum of 12 months so $420.

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I think you're looking for a business/economics hybrid field called "unit economics". Its all about churn, customer acquisition cost, etc. There's a guy who works for Microsoft named Tren Griffin who tweets case studies of this stuff - might find it interesting.

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