You can read University of California reports on equity, and what the goals are: https://senate.universityofcalifornia.edu/committees/ucaade/...
Similar corporate agenda is driven by ESG initiatives.
A) the act of being nice and showing our virtue
B) showing other people the nice thing we did
...honestly I don't get it? Signalling our virtue seems like a great idea and would encourage others to do the same.
If a company really did the nice thing then it should be visible and they wouldn't have to tell everyone about it. It's that aspect of virtue signaling language that rubs people the wrong way.
in this context "Anti-Racism" has become movement of actual racism, so when companies us the term "Anti-racist" is perceived by a lot of people (correctly) be anti-white/asian racism, as the main actor(s) in the movement openly claim that is the purpose
That's literally the definition of being anti-racist.
Anti-Racism is a specific philosophy that goes beyond simply not being racist.