Copy says it's unique in that it "aggregates all picks giving something no other site gives you... real-time actual pick trends" - I'm not sure how this is unique. Isn't this the most basic responsibility of a betting agent (aggregating all of his better's picks to draw a balanced line on the game, and then make $$ off the vig)?
Secondly, are potential customers looking for a social layer on top of sports betting? It seems like there's certainly monopolistic incumbents but I'm not sure I understand the added value. For example, I see how it makes sense to "gamify" or "socialize" a ton of things that are boring, lame, or important, but I'm not sure betting is one of them.
If I really force myself, I can see how the idea of a social layer as such on top of gambling is interesting (e.g. what games my friends are betting on and how much), but feels more like a feature than a product. I wonder if this exists already.
Beyond that, I suppose I would want to know more about how it intends to monetize its product, how it fits in the bigger gambling and entertainment space (e.g. is it a stand-alone product or meant to be used in partnership with other gambling platforms), etc..
In general, I would say I'm not super excited by the idea, but I think perhaps I need to know more before really deciding. It would be helpful to see a response to some of these questions.