We do not use Twitter to present the game directly to players, but rather as a networking platform. We are looking for Youtubers, streamers and journalists there, who in turn are looking for new content there.

The thing is that Steam and other platforms use the amount of interest early on as a sign on how to promote the game. So a game just published with 50 purchases the first few hours, will get promoted to more gamers than a game with the same amount of sales spread over a longer time. Therefore it can be important to build a semi-big following on other platforms before release, to give that initial boost in the beginning.