I would like more diversity too. More importantly, for these systems to communicate over a standard protocol; so I can build my itenerary/playlist(non-Spotify)/location based alerts etc on my desktop/laptop/phone throughout the day and it is ready to go the moment I step inside a car. If I’m on an interesting road or I spot something, I want the voice assistant to seamlessly save the location and my thoughts for later. If I’m talking about something in the car, I want the screen to display useful contextual information (in a privacy safe manner so Google and Amazon are out right off the bat). If I need to make a quick decision about what chores I can take care of while on the road, the car should display immediately what I can realistically achieve given my current location/traffic etc. All without me having to pull over and play with the phone or the car.

Apple gets pretty close with custom apps (that I can build myself) and it’s ecosystem. Car manufacturers are probably a decade away from catching up to present day functionality with phones, let alone be good enough to become dominant by “natural selection”.

Modern lives are complicated. There are a lot of moving parts. We have developed elaborate “second brain” systems to make all this easier, and it not being available in something as significant as transportation (I spend a lot of time in my car), is a huge negative. Why explicitly choose that when there’s a solution already? And when the competition has shown no competence in this area of being able to catch-up ever?