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That's because the alternative is for browsers to send a "I-WANT-TO-BE-TRACKED" header if users want tracking and then basically no-one would consent.

The simplest way would be for companies to stop tracking individuals then they wouldn't need to seek cookie consent.

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> That's because the alternative is for browsers to send a "I-WANT-TO-BE-TRACKED" header if users want tracking and then basically no-one would consent.

I would say that, getting companies to convince the user that they would be better if they are tracked would be a good feature. Currently,tracking helps the company and hurts the customer, so companies should come up with a reason why tracking is actually good for the customer.

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