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Do you think all EU companies will follow, because many companies can actually be dead without it.

Also is GA4 had an on-premise option, will it be complaint?

You mean countries? Denmark is the 4th country to consider Google Analytics unlawful. And my guess is that the others will follow. The Netherlands for example already said they will announce something regarding the use of Google Analytics.

If you could run GA4 on your own servers in the EU, it can be compliant, I believe. It's the involvement of the US part of Google that plays up.

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