> We limit the information we share with Meta in important ways. For example, we will always protect your personal conversations with end-to-end encryption, so that neither WhatsApp nor Meta can see these private messages.
They are saying they dont store or forward your message text, not that your phone doesnt send them topics of interest
Assuming they're not blatantly violating the policy (which I think they've done before), it's pretty easy to weasel out of that statement by only sharing keywords from the conversation, or only sharing the info with advertisers (but not WhatsApp and Meta), or redefining what a "personal conversation" is, or carefully redefining what "end-to-end encryption" means, or ...
There's no transparency, a huge power imbalance, and terrific pressure on WhatsApp/Meta to monetize as much as possible.