Also prior to that OSs were proprietary - if you didn't work for a hardware manufacturer you mostly didn't get to play with them much. There was no incentive to make them portable - then along came Unix and it was dropped into the hands of a generation of college kids.
Sure VMS had a better VM story (I both ported Unix and was a VMS systems hack at the time) - but you couldn't pick it up and put on anything other than a vax, it was pretty useless as an OS unless you were DEC, Unix didn't have that yoke around its neck (it had others mostly because AT&T didn't understand what it had)