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Because climate change is bad for society and universal access to information is good for society.

It's a quite the foundational notion within the field, actually:

Bush: <https://www.theatlantic.com/magazine/archive/1945/07/as-we-m...> (Archive: <https://web.archive.org/web/20120819084741/https://www.theat...>)

Otlet: <https://en.wikipedia.org/wiki/Mundaneum> <https://web.archive.org/web/20051227195507/http://people.lis...>

Wells: <https://archive.org/details/worldbrain00wells>

The best way to succeed in a world already dominated is to adopt the strategy maximally confusing to the incumbents.

If some people want to pay for books (and they do) then they will. If they don't want to pay (and some don't) then they won't. My vote is for freeing as much information as possible so people can have options at their fingertips without draining their bank accounts.