Edit: I probably go through shoes slightly faster than most runners, because I weigh a bit more than most runners. But I don’t think that’s a huge factor.
Edit: I probably go through shoes slightly faster than most runners, because I weigh a bit more than most runners. But I don’t think that’s a huge factor.
> I typically run about 100km/week
This feels pretty naive or disingenuous. I'm pretty sure vanishingly few people understand 100km/week to be "casual". While you may not feel like you're a "pro" or have a competitive mindset, I'd argue averaging more than an hour a day at pretty much literally anything moves you out of "casual".
As for the target market, I’m torn whether Apple is seriously going after athletes or whether it’s actually mostly marketing, as with their “pro” laptops.
> it’s not so different from that of all the other casual marathon runners out there
Maybe this is the disconnect? People who have ever run a marathon at all are < 1%, and people who continually run marathons casually are a niche within that niche. If the audience is "people who run more than 50km per week" then I think "casual" probably gets the right idea across, that's just a teeny tiny audience.