OpenAI already behaves like big tech. Nothing gets done or spoken without PR, marketing, and lawyers having their say. Not a great signal for their future trajectory.
Sooner or later though, someone is going to come along and say "You know, I'd be fine with a 5% profit margin" and the house of cards will fall while the tech bros cry "value" the whole way down. You could trick yourself into thinking a sharpie is worth $40/mo if you drink enough of the "value" coolaid.