To me what makes them like big tech is way overcharging for something that has a nominal cost to them, on the basis of "value produced".
Sooner or later though, someone is going to come along and say "You know, I'd be fine with a 5% profit margin" and the house of cards will fall while the tech bros cry "value" the whole way down. You could trick yourself into thinking a sharpie is worth $40/mo if you drink enough of the "value" coolaid.