I was hoping this would be an innovative way to write hyperlinks kind of what bit.ly or QR codes do and then you just point a camera at what you drew and it will go to it.
In theory you could do it without the plastic sticker on the lookup side, but it seems like you'd use far more resources with little gain (principle gain being you only need one transparent marker; principle loss, you have to search every image for every "marker code" ever created across every part of the image).