Brand and design is used as an argument when the product isn't doing anything critical. If your solution solves a real pain point nobody cares what it looks like.

The onboarding for my SaaS products could be a lot better, but somehow we never get around to fixing it. But also, we're not tempted to look for solutions out there, because we want onboarding that is very specific for our software, and we don't want a generic solution or a another dependency that could break or keeps changing on us.