It’s difficult to predict the future, but I would bet on a comeback to more straightforward strategies you see on TV and radio.

Shaving razors, male deodorants, car ads,… on a website or YouTube video about car racing or football. Makeup, vacuum cleaners, perfumes,… on a website about fashion…

And it’s not like the current technology is great. You have the classic example of vacuum cleaners' ads spam after you bought one.

I also predict that after a comeback to these simpler strategies, companies will not notice a significant change in their advertisement campaigns.