Did baseball cards have artificial scarcity? Did you buy them in packs with unknown cards in them? Legitimate question, I have no idea
I think the scarcity that led to certain cards becoming more valuable was incidental rather than intentional, but I'm not an expert.
[0] https://www.amerlegends.com/the-history-of-marketing-basebal.... [1] https://en.wikipedia.org/wiki/Baseball_card