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>52% of teens cite Amazon as their No. 1 favorite e-comm site; SHEIN, Nike, Lululemon, and Pacsun took spots No. 2-5

I've only ever heard of two on this list. Interesting.

Also to note there's shockingly low diversity in footwear and phone choices. Why is the teen market such a winner take all environment?

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Shein has an interesting story behind it.

https://www.euronews.com/green/2022/04/05/welcome-to-the-dar...

https://www.marketplace.org/2022/05/06/business-shein-fast-f...

Couldn’t tell you about Pacsun’s popularity, but SHEIN is the fast fashion of fast fashion. Absolutely dirt cheap copycat apparel shipped from China with a very liberal return policy.

Lulu and Nike seem very status-oriented and I believe they don’t list on Amazon directly so makes sense there.

Pacsun was big in the 90s, they had stores in a ton of malls that sold mostly clothes from surf brands like Quicksilver and Billabong. Interesting to see it on that list.

SHEIN has a small run just in time manufacturing model. They carry less than a day of inventory of many items and consolidate and airmail from warehouses next to their Chinese factories.

H&M and Zara cannot compete. They order three months ahead, have six months of stock sitting on slow sea freight or in stores, and discard a massive amount of clothing from their stores at the end of season.

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