I think this is the first Blu-Ray I've seen that has only 720p. On the other hand, 10 hours of content is a lot. Did you consider doing a multidisc release?
All the other special features (NVScene talks, production notes, etc.) are 1080@24 or 1080@30i.
We didn't consider a multi-disc release since we were already doing a Blu-ray+DVD combo pack. Trying to do a second disc of both would have increased the cost 50%, and we really wanted to keep it at the $20 mark, because who wants to spend more than that on a Blu-ray?