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Could it be that EVGA got a whiff of that 4080 12GB business and noped out because of it? We only hear about it later, because AIBs knew sooner?

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I think EVGA was probably unique in that the owner was passionate about actually providing a damn good product and service and at some point just got tired of it - hard to blame them. Running a business is stressful and if you have to become mediocre after striving to be the best it must just seem pointless.

Nvidia tells near nothing to AIBs (even pricing!) until public release.

I think you are speculating from a sentence that I've seen that "AIBs won't know MSRP until announcement" into "AIBs don't know any details until public release."

AIBs need to design assets, decide what components they are going to use, design cooling, test that, sign contracts to make said cards, test the cards that have been made, and then ship them to customers.

You truly believe that every AIB knew "near nothing" about what they were building until public release? And then miraculously do all of that in a compressed time window? Source?

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