It feels like there is an article like this every other week. They reflect the same generic view which is broadly true yet I think is not very useful as an advice. In a highly creative field like software competitive advantage often outweighs comparative disadvantage. In other words it might very well be the case that a company that takes a chance on something unusual with a higher opportunity cost will outcompete competitors. How to make the "right" choice of unusual is where the interesting questions lie but that is highly context-dependent and can't easily be generalised into a blog post.