That's a crap comment, define where and how it's "too much", considering that the vehicle design rules and regulations have literally saved millions of lives?
People forget the Edsel and "unsafe at any speed" from the 1950s/60s.
Because every SUV looks identical now as a result. There isn't a car enthusiast alive today who could identify and differentiate the top 10 SUV manufacturers in a lineup with their logos removed.