> I don't see why Apple would do this other than to specifically harm Meta.

The policy applies to every social media platform with an app on iOS. Sure it costs the big players more, but if Meta were Apple I have no doubt they'd do the same, if not worse.

Also the article specifically states "the new policy shouldn’t have a material impact on the company’s revenue" as this only applies applies to the social media app itself, and not the ads manager app where advertises spend the big bucks.