> making your app available to billions of users
As an App Store developer, I eagerly await those billions of users.
Marketing is hard, and expensive. I don't expect Apple to do my marketing for me — and they don't — but let's not pretend that Apple is providing customers. Potential != Actual. Moreover, the existence of 3rd party apps is a selling point for Apple devices. Do we developers get a cut of Apple's hardware sales?
> while also keeping the platform safe
The crap store is full of scams. And now it's advertising gambling all over the place, even in the listings of non-gambling apps.
Is it fair to consumers that they pay a lot of money for a new shiny Apple device, but after they take the device home, Apple continues to demand a cut of things that consumers do on those devices, forever?