Sub-optimal performance decisions made by the user are their own business (and, perhaps, their customers'), and not really the language authors' concern. The converse is not true. Sub-optimal performance decisions made by the language authors end up affecting everybody.
I agree that saying a 1% difference would disqualify it as a systems language is hyperbolic. I disagree with the assertion that it's not a big deal. Having a core development team that considers 1% to be a big deal is a very desirable trait in a systems language. Achieving very high performance goals often comes through an accretion of many such 1% (and sub-1%) decisions.